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Discover the hidden reasons
buyers choose you (and don’t).

Get unfiltered, unbiased feedback directly from your buyers to
make decisions that win more customers, and keep them.

Talk with us

1:1 customer interviews that uncover...

What they are thinking but not telling you

What motivates your ideal customers to buy

What messaging will attract and convert

Why they choose competitors over you

What features they need most and why

What about your product confuses them

Clients

“Decode helped us understand what our customers treasured most about our brand. We were trying to be something we weren’t, and their research reminded us that we need to go back to our roots. The insight they gathered reinforced our true value in the market, and gave us clarity on what specifically we needed to change and prioritize. Now we have a stronger pricing strategy and a more valuable product. It’s resulted in saved costs, happy customers, and higher sales.”

- Stephen Granovsky, CEO, Samuelsohn

This year Samuelsohn grew sales by 15%, saved over $2M on inventory, design, production, and human capital, and had a record 98% customer retention.

“I am blown away by this app. Initially I deleted it, but now with all these changes, it has saved me so much time and made my life so much easier. I use it every week. Clearly you’ve taken the time to understand our pains and address our problems.”

- Stephanie Steele, App User, Atly

This year Atly grew MRR by x10, saw 225% increase in organic app referrals, and achieved 22% increased user retention.

Results from 1:1 customer interviews

We reveal hidden friction preventing product adoption, retention, and potential revenue.

Increase product adoption

Identify what’s stopping customers from trying or sticking with your product—like unclear messaging or friction in onboarding—and uncover what they value most, so you can drive adoption faster.

Increase conversions

Uncover why prospects hesitate to buy—whether it’s unclear value, messaging gaps, or decision-maker friction—and reveal what drives them to say yes, helping you close deals faster.

Increase retention

Pinpoint why customers leave—whether it's unmet expectations, unclear value, or product friction—and uncover what keeps them, so you can build loyalty and long-term relationships.

Increase cost savings

Uncover what matters most to your customers, helping you avoid costly investments in low-impact initiatives and focus on what delivers the highest ROI.

Increase revenue

Identify what drives customer decisions, uncover untapped opportunities, and align your product and messaging to maximize sales and long-term growth.

Increase engagement

Identify what resonates most with your audience, to create targeted, customer-driven marketing that captures attention, drives interaction and value .

What you should expect

Everything we do is by design, with the goal of making you better.

Hard questions

We ask uncomfortable, hard-hitting questions no one has ever asked before. We challenge status quo thinking that makes you better.

Deep dive analysis

We look into aspects of your business you’ve never considered. We get clarity by extracting hidden details you need to inform decisions.

100% honest

We don’t beat around the bush. We don’t hide information from you. We amarematter-of-fact and transparent with my thinking, approach, and findings.

Unconsulting

We don’t give you opinions. We ask questions. We get answers. And deliver truths, based on evidence.

Deep care

We are emotionally invested in your business. We want you to win. We work with passion, hyper-focus, intensity, and an unrelenting desire to reach our collective goals.