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Intimately understand why your customers buy so you can boost conversions, retain more customers, and reduce churn.

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1:1 customer interviews that uncover...

What are your ideal customers are thinking but not telling you

What motivates your ideal customers to buy

What messaging will attract and convert ideal customers

Why prospects are choosing competitors

What customers actually need and want

Why you're losing potential and existing customers

“Decode helped us understand what our customers treasured most about our brand. We were trying to be something we weren’t, and their research reminded us that we need to go back to our roots. The insight they gathered reinforced our true value in the market, and gave us clarity on what specifically we needed to change and prioritize. Now we have a stronger pricing strategy and a more valuable product. It’s resulted in saved costs, happy customers, and higher sales.”

- Stephen Granovsky, CEO, Samuelsohn

This year Samuelsohn grew sales by 15%, saved over $2M on inventory, design, production, and human capital, and had a record 98% customer retention.

“I am blown away by this app. Initially I deleted it, but now with all these changes, it has saved me so much time and made my life so much easier. I use it every week. Clearly you’ve taken the time to understand our pains and address our problems.”

- Stephanie Steele, App User, Atly

This year Atly grew MRR by x10, saw 225% increase in organic app referrals, and achieved 22% increased user retention.

Outcomes we achieve

We reveal the hidden friction preventing product adoption, retention, and customer happiness.

Increase conversions

How do your ideal customers make decisions? We equip your sales team with customer intel and communications that convert prospects.

Increase conversions

What's preventing customers from getting to the higher tiers? We gain insight on what value means to each customer so you can convert them to higher payment plans.

Increase retention

Why do your customers stay? Why do they leave? We inform you about what’s most important to them so they stay forever.

Increase engagement

Are your existing customers referring you organically? We identify opportunities within your product offering and experience so they are over the moon.

Increase revenue

Is the cost of acquiring each customer too high? We identify who exactly you should be targeting so they actually convert and stay.

What you should expect

Everything we do is by design, with the goal of making you better.

Hard questions

We ask uncomfortable, hard-hitting questions no one has ever asked before. We challenge status quo thinking that makes you better.

Deep dive analysis

We look into aspects of your business you’ve never considered. We get clarity by extracting hidden details you need to inform decisions.

100% honest

We don’t beat around the bush. We don’t hide information from you. We amarematter-of-fact and transparent with my thinking, approach, and findings.

Unconsulting

We don’t give you my opinions. We ask questions. We get answers. And deliver truths, based on evidence.

Deep care

We are emotionally invested in your business. We want you to win. We work with passion, hyper-focus, intensity, and an unrelenting desire to reach our collective goals.

About us

What we deliver

Rich and actionable insight to make smarter and easier decisions.

Contextualized Data

You are likely are inundated with data. And even more likely, data that you don't use or can't rely on. We alleviate that gap and help you make sense of your data. We create a story with it to give you a clear perspective of your business and customers.

Customer Clarity

We uncover the hidden truths of your customers' experience: those moments and emotions you can’t see, but deeply embedded within. Your customers buy with emotion. We talk with them to find out what they truly care about, and why. We’ll help you understand them better than you ever had before. They’ll think, “Wow. They truly know me”.

Customer-informed solutions

You have to make decisions. Difficult ones. What to do and what not to do. And you either get stuck or lose money. Because there’s uncertainty. You have no insight. It’s all guesswork. We deliver full-bodied insights with specific action items that grow your bottom line.