38% increase in website conversion rate
45% increase in patient growth
50% increase in monthly revenue
Pain points: What challenges do our patients face?
Value proposition: Why are patients so loyal to us?
Differentiators: What makes us different from other Physiotherapists?
Communication: How do patients describe their experience?
“I’m frustrated with cookie-cutter solutions at other clinics. LIFT accurately diagnoses my issues before prescribing a solution”
Highlighted core patient pain-points (their undiagnosed problem) in messaging.
“They give customized treatment plans that I can actively work on daily to speed up progress”
Described the LIFT Physio method early in the patient journey to set expectations.
“They take the time to educate me to help me understand my body”
Used imagery to reflect the patient-LIFT physio experience.
“Wow! I can't say enough good things about Decode. We used them to develop our website (third time around in 5 years)!! Before working with them our website was barely visible on search engines. They revamped our website with effective SEO. Now we consistently get new clients through our website. We have NEVER worked with a company that is so professional, on point, detail oriented, results driven with a very clear process. The best part was their transparency and honesty throughout the process."
Owner, LIFT Physiotherapy