Over $2M saved on inventory, design, production, and human capital
15% sales growth
98% customer retention
Increased ARR by ~$4M
Differentiators: What makes us different from other men’s suit brands?
Pain-points: Why do customers (Retailers) and consumers buy our brand? In what instances would they not?
Positioning: How are we compared against similar suit brands in the marketplace?
“Can do more with a Samuelsohn custom than any other suit.”
Increased product quality and detailing
“Best price for it’s value as a high quality full canvas garment” (Competitive advantage: Niche price point)
Sharpened pricing strategy
North American, “soft shoulder”, classic, traditional, sophisticated, timeless, understated garment.
Scaled back production for new designs and re-focussed efforts on original designs
“Decode gave us focus by prioritizing the voice of the customer and ensuring that we are addressing the specific needs and goals of our market. They gave us tangible insights and recommendations from the customer that we had never thought of. And it's WORKED! We have seen more growth in the last 6 months than in the last 4 years since we started.”
CTO, Atly
