Decode | Win-Loss Analysis Platform
D LogoDecode
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
Back to Home

Decode 2026 Lost Buyer Report

We Interviewed 125 B2B Buyers That Were Marked Closed-Lost

Based on 125 independent buyer interviews, this report reveals:

  • What CRM says vs. what buyers actually meant

  • The 5 most common misalignments hiding your real revenue blockers

  • What would have actually changed the outcome

  • How "Budget" masks 5 completely different decision blockers

  • Why most lost deals aren't product problems—they're GTM, positioning, trust, and ecosystem problems

+
+
+
+
+
+

Decode 2026 Buyer Report

Decode Logo

Why Your Lost Deal Reasons Don't Match What Buyers Actually Meant

Your pipeline looks active. Your win rates aren't. Here's why.

BASED ON 125 INDEPENDENT B2B SAAS BUYER INTERVIEWS

Download Your Free Report

Bradley Bloch

"The insights and recommendations didn't just help sales. They shaped our product roadmap, refined our positioning, and gave us a clearer story as we scale. It was valuable enough that we're building it into our ongoing process."

— Bradley Bloch, CEO, Factura.ai

Recovered $500K in lost pipeline in 1 month

Stephen Granovsky

"Decode helped us understand what our customers treasured most about our brand. The insight they gathered reinforced our true value in the market, and gave us clarity on what specifically we needed to change and prioritize. Now we have a stronger pricing strategy and a more valuable product. It's resulted in a 15% increase in retention, happy customers, $4M in net new ARR and has saved millions in costs."

— Stephen Granovsky, CEO, Samuelsohn

Stop guessing why you're losing.

Decode conducts 3rd party interviews with your closed-lost and churned buyers to uncover what really happened and how to fix it.

Talk to a Loss Expert