Customer evidence for better revenue decisions.

"We were trying to be something our customers didn’t want. Decode helped us understand what they actually treasured most and gave us clarity on what to change and prioritize. Those insights led to a 15% increase in retention, added $4M in ARR, and saved us over $2M in costs. It’s not information we could have uncovered ourselves."

Stephen Granovsky, CEO, Samuelsohn

"Decode uncovered raw customer truths we couldn’t capture internally. Those insights became the foundation of our redesigned acquisition engine, reshaping how we position, message, and engage buyers, and contributing to over 30% year-over-year revenue growth. They now inform decisions across sales, marketing, customer success, and product."

Yossi Meshulam, CEO, Ripples

"Decode has fundamentally changed how we understand our market, our pipeline, and why we lose deals. The structured interviews and dashboard insights have helped us sharpen our ICP, messaging, and sales process in all the right places. These insights are now a critical input into go-to-market decisions across the organization — and have helped us reduce losses by 78%."

Erin Anderson, VP Marketing, Resolve.io

"In just one week, Decode uncovered more actionable clarity on our churn than we’d gathered internally in a year. I was skeptical they could even reach 15 customers that quickly — they exceeded every expectation. The unfiltered feedback surfaced insights we simply couldn’t get ourselves and has directly shaped our strategy and GTM."

Kevin McIntyre, CEO, Dealfront

"Decode helps us understand what matters most to our customers, where they’re experiencing friction, and which initiatives we should prioritize as a result. That direct customer evidence has become an important input into how we make decisions and where we focus our efforts across the customer journey. Since working together, we’ve achieved record-high retention and acquisition."

Ran Gishri, Vice President of Marketing, Taboola

"I thought they might only reach one or two people, but they got through to so many lost buyers who actually opened up. That’s what made it so valuable. People were honest, and we got clarity we never could have uncovered ourselves. The insights were sharp, specific, and immediately usable — little things we wouldn’t have known to ask, but that changed how we sell. We’ve since revived over $500K in opportunities we thought were completely dead. Decode surfaced the real objections blocking those deals and showed us what buyers actually cared about when making a decision. That information is gold."

Ben Roscillo, VP Sales, Factura.ai

"In addition to recovering over $500K in revenue, Decode uncovered things we simply didn't know. We assumed many of our closed-lost deals were dead, they weren't. Through independent buyer conversations, Decode revealed what actually stalled those deals and what would have changed the outcome, giving us a clear way to re-engage buyers we had written off. The impact went beyond sales. The insights have shaped our product roadmap, sharpened our positioning, and given us a clearer story as we continue to grow."

Bradley Bloch, CEO, Factura.ai

"This was the first time we've ever systematically looked at our closed-lost deals, and the insight has been invaluable. Our board and leadership team finally got a clear voice of the customer from prospects who didn't buy, something we've never had before. The work validated our internal assumptions, revealed gaps we weren't aware of, and gave us actionable direction. It's already impacting our pricing strategy, our ROI methodology, and even our product roadmap. Decode didn't just show us 'what happened.' They helped us understand how our buyers actually evaluate value, which is now shaping how we sell going forward. And the cherry on top: they added $900K in revived deals."

Mike Deleonardis, CRO, Verity

"Decode showed us why our customers really buy, and none of it was reflected in our messaging before. Their insights gave our AEs the language and context they needed to win customers over, improved sales enablement, and aligned our messaging from sales to marketing to the buyer's actual decision process. Guesswork was replaced with clarity, and we finally have a story that truly connects with how customers think and decide. Every GTM team needs this."

Shai Alani, VP Marketing, Lightrun

"Working with Decode gave our entire team a new level of clarity around what actually matters to our customers, not what we assumed mattered. The insights helped us move beyond surface-level value props and reframe our content and messaging around the real fears, desires, and emotional drivers influencing buying decisions. Instead of guessing or defaulting to internal narratives, we now speak directly to what customers are thinking, worried about, and trying to solve, which has made our messaging sharper, more credible, and far more effective."

Amy Bronstein, Digital Communications Manager, Monday.com