Buyer decision intelligence for revenue teams

"Decode has fundamentally changed how we understand our market, our pipeline, and why we lose deals. The structured interviews and dashboard insights have informed our ICP, messaging, and sales process, and forced us to sharpen them in all the right places. The depth of insight in "what would make them reconsider" and objection analysis has become indispensable for marketing, and sales to build truly buyer-centric strategies. These insights are now a critical input into go-to-market decisions at every level of the organization."

Erin Anderson, VP Marketing, Resolve.io

"Yael and her team at Decode Insights delivered exceptional results in record time. I was honestly doubtful they could even get 15 customers to speak with them this quickly, but they exceeded expectations completely. In just 1 week, they uncovered more actionable clarity on our churn challenges than we'd been able to gather internally in a year. The research was handled more professionally than anything we'd attempted, and the direct, unfiltered customer feedback was exactly what we needed to hear, insights we simply couldn't have surfaced ourselves. The results have directly influenced our strategy and GTM."

Kevin McIntyre, CEO, Dealfront

"We finally got access to raw, unfiltered truths about what actually matters to our customers, insights we couldn't capture internally. That clarity became the foundation of our redesigned acquisition engine, informing how we position, message, and engage buyers at every stage. The impact was tangible: it directly contributed to over 30% year-over-year revenue growth. Beyond acquisition, the insights shaped decisions across the entire company, aligning marketing, sales, customer success, and product around how customers really evaluate and choose us."

Yossi Meshulam, CEO, Ripples

"When I took on the challenge of leading Taboola's self-service solution for small businesses, I needed a much deeper understanding of our customers, why they chose us, what they valued, and, most critically, why they left. I turned to Decode Insights for support. They were highly professional, and the results exceeded my expectations. Through interviews across customer segments, they surfaced actionable insights that helped us prioritize initiatives and reduce friction throughout the customer journey. Hearing the actual voice of the customer, complete with real anecdotes and raw feedback, added a layer of clarity and empathy that was truly invaluable."

Ran Gishri, Vice President of Marketing, Taboola

"Decode helped us understand what our customers treasured most. The insight they gathered gave us clarity on what we needed to change and prioritize. It's led to a 15% increase in retention, added $4M ARR and has saved over $2 million in costs."

Stephen Granovsky, CEO, Samuelsohn

"I thought they might only reach one or two people, but they got through to so many lost buyers who actually opened up. That is what made it so valuable. People were honest, and we got clarity we never could have uncovered ourselves. The insights were sharp, specific, and immediately usable. Little things we would not have known to ask, but that changed how we sell."

Ben Roscillo, VP Sales, Factura.ai

"In addition to recovering over $500K in revenue, Decode uncovered things we simply didn't know. We assumed many of our closed-lost deals were dead, they weren't. Through independent buyer conversations, Decode revealed what actually stalled those deals and what would have changed the outcome, giving us a clear way to re-engage buyers we had written off. The impact went beyond sales. The insights have shaped our product roadmap, sharpened our positioning, and given us a clearer story as we continue to grow."

Bradley Bloch, CEO, Factura.ai

"This was the first time we've ever systematically looked at our closed-lost deals, and the insight has been invaluable. Our board and leadership team finally got a clear voice of the customer from prospects who didn't buy, something we've never had before. The work validated our internal assumptions, revealed gaps we weren't aware of, and gave us actionable direction. It's already impacting our pricing strategy, our ROI methodology, and even our product roadmap. Decode didn't just show us 'what happened.' They helped us understand how our buyers actually evaluate value, which is now shaping how we sell going forward. And the cherry on top: they added $900K in revived deals."

Mike Deleonardis, CRO, Verity

"Decode showed us why our customers really buy, and none of it was reflected in our messaging before. Their insights gave our AEs the language and context they needed to win customers over, improved sales enablement, and aligned our messaging from sales to marketing to the buyer's actual decision process. Guesswork was replaced with clarity, and we finally have a story that truly connects with how customers think and decide. Every GTM team needs this."

Shai Alani, VP Marketing, Lightrun

"Working with Decode gave our entire team a new level of clarity around what actually matters to our customers, not what we assumed mattered. The insights helped us move beyond surface-level value props and reframe our content and messaging around the real fears, desires, and emotional drivers influencing buying decisions. Instead of guessing or defaulting to internal narratives, we now speak directly to what customers are thinking, worried about, and trying to solve, which has made our messaging sharper, more credible, and far more effective."

Amy Bronstein, Digital Communications Manager, Monday.com